I read yesterday about how Pepsi is teaming with Yale Medicine to open a lab devoted to nutritional research, specifically diabetes and obesity. Now, please forgive my cynicism. In theory, a large, multi-national, multi-billion (trillion?) dollar corporation funding nutrition research would be a fantastic thing. However, there is a history of partnerships like this mysteriously resulting in studies that support the consumption of previously-regarded-as-unhealthy products.
And now Colorado's Department of Public Health and Environment (the same organization that keeps you safe by not allowing you to buy bread that your neighbor baked in her kitchen, lest it be contaminated) is partnering with McDonald's to promote some of their food items -- like chicken nuggets, for example -- as healthy options for those busy, "on the go" kids.
Susan Greene wrote a column about this for today's Denver Post:
"Coloradans are the fittest of all Americans. Now state health officials aim to make us even leaner by partnering with McDonald's. The announcement issued Monday by the Colorado Department of Health and Environment read like a headline in The Onion, minus the satire: 'State and McDonald's Addresses Childhood Obesity.' ... 'We are busy people, with kids in the back seat of the car. This is just an easy recognizable seal for parents to rely on to make healthier choices,' states Shana Patterson, a dietician and nutrition coordinator for the state's Smart Meals initiative."
Click here to read the full article. If you're so inspired, please leave a comment on the Denver Post webpage to let them (and Smart Meals, because you can bet they'll read the comments) know what you think of this.